“Barnes & Noble and Borders had a vested interest in ensuring the book business was protected. Amazon’s strategy is radically different. Amazon can afford to use [books] as a vehicle to sell everything else.” ~ Oren Teicher
“Your margin is my opportunity.” ~ Jeff Bezos, CEO of Amazon
“We’ve done price elasticity studies, and the answer is always that we should raise prices. We don’t do that, because we believe — and we have to take this as an article of faith — that by keeping our prices very, very low, we earn trust with customers over time, and that that actually does maximize free cash flow over the long term.” ~ Jeff Bezos, created the Amazon Supply Chain
“We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent.” ~ Jeff Bezos
