1. Dream big and have a clear vision: Jack Ma emphasizes the importance of setting big goals and having a clear vision for the future.
2. Focus on customers: Jack Ma believes that businesses should focus on meeting the needs of customers, rather than maximizing profits.
3. Embrace change: Jack Ma encourages businesses to be open to change and to be willing to adapt to new market conditions.
4. Be passionate: Jack Ma stresses the importance of being passionate about what you do and having a deep understanding of your industry.
5. Work hard: Jack Ma is known for his work ethic and encourages others to put in the effort to achieve success.
6. Be persistent: Jack Ma advises not to give up when faced with obstacles and to be persistent in pursuing your goals.
7. Learn from failure: Jack Ma believes that failure is an important part of the learning process and that it can be used to improve and grow.
8. Be a team player: Jack Ma stresses the importance of working well with others and building a strong team.
9. Embrace technology: Jack Ma encourages businesses to be open to new technologies and to use them to improve operations and reach customers.
10. Give back: Jack Ma believes in the importance of corporate social responsibility and encourages businesses to give back to the community.

It’s worth mentioning that Jack Ma’s success is not only due to these rules but his unique personality, his entrepreneurial spirit and the opportunities that came along with the Chinese market, where he founded and grew Alibaba.