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Seth Godin: How to get your ideas to spread.

In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.

“How to Get Your Ideas to Spread”

Seth Godin’s book “How to Get Your Ideas to Spread” focuses on understanding how to market ideas, products, and services in a world where consumers are inundated with choices. Here are the core principles of how to get ideas to spread, based on Godin’s teachings:

1. Be Remarkable

Godin stresses that in order for an idea to spread, it must be remarkable in some way. “Remarkable” means that it stands out, gets noticed, and is worth talking about. If your idea is mundane, it won’t gain traction because people won’t find it compelling enough to share.

2. Target the Right People (Early Adopters)

Identify and focus on the “sneezers”—the people who are most likely to spread your idea to others. Early adopters and influencers are key because they are willing to take a chance on something new and have the ability to influence the masses.

3. Create a Story Worth Sharing

People don’t just share products; they share stories. Craft a narrative that resonates emotionally with your audience, and ensure your idea or product has a story attached to it that others will want to tell.

4. Embrace the Weird

Don’t try to appeal to everyone. Trying to cater to the masses often leads to bland, forgettable ideas. Instead, embrace niches and be bold in standing out, even if that means some people won’t like it. The people who do like it will be more passionate about spreading it.

5. Focus on Innovation

Innovate to capture attention. People love things that are new and different. Continually innovate and reinvent your idea to stay fresh and interesting in the minds of your audience.

6. Make it Easy to Share

Make it simple for your audience to share your idea. This could be through social media, word of mouth, or other methods of distribution. The easier you make it for people to talk about your idea, the more it will spread.

Idea Quotes

“You can have brilliant ideas, but if you can’t get them across, your ideas won’t get you anywhere.” ~ Lee Iacocca
“Ideas are like rabbits. You get a couple and learn how to handle them, and pretty soon you have a dozen.” ~ John Steinbeck
“I know quite certainly that I myself have no special talent. Curiosity, obsession and dogged endurance, combined with self-criticism, have brought me to my ideas.” ~ Albert Einstein
“There is one thing stronger than all the armies in the world, and that is an idea whose time has come.” ~ Victor Hugo
“Nearly every man who develops an idea works it up to the point where it looks impossible, and then he gets discouraged. That’s not the place to become discouraged.” ~ Thomas Edison
“All achievements, all earned riches, have their beginning in an idea.” ~ Napoleon Hill
“An idea, like a ghost, must be spoken to a little before it will explain itself.” ~ Charles Dickens
“A mediocre idea that generates enthusiasm will go further than a great idea that inspires no one.” ~ Mary Kay Ash
“You do things when the opportunities come along. I’ve had periods in my life when I’ve had a bundle of ideas come along, and I’ve had long dry spells. If I get an idea next week, I’ll do something. If not, I won’t do a damn thing.” ~ Warren Buffet
“I was lucky enough to co-found a business in college that ended up with 400 employees, and I launched 20 different projects while I was there – a project a week.” ~ Seth Godin
“The great accomplishments of man have resulted from the transmission of ideas of enthusiasm.” ~ Thomas Watson
“I find that I have about six bloggable ideas a day. I also find that writing twice as long a post doesn’t increase communication, it usually decreases it. And finally, I found that people get antsy if there are unread posts in their queue.” ~ Seth Godin