Supply Chain Master: Professor Hau Lee on the bullwhip effect.

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The Bullwhip Effect

Professor Hau Lee (Stanford University) talks about his research in supply chain management and how the Bullwhip Effect influences distribution chains. Lee describes industry trends and emerging markets.

The bullwhip effect can cause major disruptions in the supply chain.  The bullwhip effect is a very simple concept that can cause major issues throughout the supply chain.  Below you will find videos on the Beer Game.

Supply Chain and Inventory Management Training.

“All we are doing is looking at the time line, from the moment the customer gives us an order to the point when we collect the cash. And we are reducing the time line by reducing the non-value adding wastes.”  ~Taiichi Ohno, father of the Toyota Production System (TPS).

“Supply chains are everywhere. From the biggest company in the world to running your household. We all have supply chain experience even if we don’t know it.” ~EverythingSupplyChain.com

“Leader win through logistics.  Vision, sure. Strategy, yes.  But when you go to war, you need to have both toilet paper and bullets at the right place at the right time.  In other words, you must win through superior logistics.”  ~Tom Peters

“Make inventory a common enemy for your company.” ~Dave Waters

“Bullwhip Effect: Shifts in customer demand are magnified the farther you move up the supply chain.  This leads to large fluctuations in inventory.” ~EverythingSupplyChain.com.

bullwhip effect

“Make inventory a common enemy for your company.” ~Dave Waters

bullwhip effect

Supply Chain and the bullwhip effect