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The Art of War: Extraordinary Speed | Sun Tzu Applied to Business

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The Art of War

Sun Tzu wrote in The Art of War, “What is of the greatest importance in war is extraordinary speed: one cannot afford to neglect opportunity.” Damir Perge shares entrepreneurial advice on how to apply the lessons of Sun Tzu’s The Art of War to business and entrepreneurship for success.

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Art of War Quotes

  • All warfare is based on deception. Hence, when able to attack, we must seem unable; when using our forces, we must seem inactive; when we are near, we must make the enemy believe we are far away; when far away, we must make him believe we are near. Hold out baits to entice the enemy. Feign disorder, and crush him.  ~ Sun Tzu, the Art of War
  • In the practical art of war, the best thing of all is to take the enemy’s country whole and intact; to shatter and destroy it is not so good. So, too, it is better to recapture an army entire than to destroy it. ~ Sun Tzu, the Art of War
  • In all fighting, the direct method may be used for joining battle, but indirect methods will be needed in order to secure victory. In battle, there are not more than two methods of attack – the direct and the indirect; yet these two in combination give rise to an endless series of maneuvers. The direct and the indirect lead on to each other in turn. It is like moving in a circle – you never come to an end. Who can exhaust the possibilities of their combination? ~ Sun Tzu
  • Regard your soldiers as your children, and they will follow you into the deepest valleys; look upon them as your own beloved sons, and they will stand by you even unto death. If, however, you are indulgent, but unable to make your authority felt; kind-hearted, but unable to enforce your commands; and incapable, moreover, of quelling disorder: then your soldiers must be likened to spoilt children; they are useless for any practical purpose. ~Sun Tzu

The Art of War